It all started when I adopted my dog.

I joined various dog care groups on social media, where I kept coming across the same heartbreaking stories: terrified owners, desperate posts, and photos of lost or found dogs.

I wondered how many of those posts were actually seen by someone who found a dog. And even if they did see them, would they remember the phone number and call? How many happy coincidences have to align for a dog to finally make it home?

That’s when I thought: what if the “missing dog” notice could always travel with the dog? So that it reaches whoever finds them immediately. The solution had to be as simple as an ID tag, yet hold as much information as a microchip and be readable by everyone.

That is how WalkeDog was born, and soon after, the PawsID™. Our system combines the benefits of an ID tag and a microchip while eliminating their typical drawbacks: it works without an app, without a subscription, and without a battery.

All it takes is a smartphone to instantly view the dog’s details and contact the owner. The owner can update the information remotely and receives an instant notification the moment their pet is found.

To ensure your dog never goes missing without a trace and always has a chance to make it back home. I believe technology should serve people and their needs – like the bond between a human and their dog. That is why I create solutions that are incredibly simple to use: no apps, no subscriptions, and no complicated processes. They are designed to simply work when you need them most.

My goal is for PawsID to become the new standard in dog safety: simple, reliable, and accessible to everyone. To me, this is more than just a product—it is a way to give you peace of mind and give your dog the best chance of a safe return home.